WEBSITE DESIGN & BUILD

A site considered from the ground up — structure, content and code.

A custom WordPress or Shopify site, shaped by strategy and built for ownership — considered under the hood as much as on the surface.

Most clients don't come to me with a tidy brief. They come knowing something isn't working: the site doesn't reflect who they've become, the launch is close and the build isn't ready, or the last agency left them a black box they can't touch. Fifteen years of digital production means I can step into any part of that — architecture, design, build, launch — and hold it together.

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Design and development as one process.

I don't hand a mockup to a developer and hope. I brief, build and troubleshoot myself, with working knowledge of WordPress, Shopify, HTML, CSS and JavaScript, so nothing gets diluted between the first wireframe and a live site.

Selected work

When EirWaves needed someone two weeks from launch to stabilise a Shopify build without losing the brand intent, I stepped in and delivered. "Your professionalism, calm under pressure, and agility completely saved the day," says founder Sarah Dawes. For Capricorn Press, I ran a full Shopify design and build, including a custom "shop by colour" tool built around how customers actually browse. For Domenica Wines, I built a complete Shopify e-commerce presence from scratch for a boutique regional winery entering online retail for the first time — UX flow, site architecture and design direction through to a launch-ready store in six weeks. And for Outloud, a youth arts not-for-profit, I delivered a full WordPress design and build underpinned by an audience strategy and design system I'd developed the year before.

I also build outside conventional e-commerce: "Stories From Here," a geo-mapped audio tour for Sydney Festival 2025, demanded the same production discipline as any commercial site — interactive map, embedded audio, QR integration — with a live public audience and zero room for failure.

When EirWaves needed someone two weeks from launch to stabilise a Shopify build without losing the brand intent, I stepped in and delivered. “Your professionalism, calm under pressure, and agility completely saved the day,” says founder Sarah Dawes. For Capricorn Press, I ran a full Shopify design and build, including a custom “shop by colour” tool built around how customers actually browse. For Domenica Wines, I built a complete Shopify e-commerce presence from scratch for a boutique regional winery entering online retail for the first time — UX flow, site architecture and design direction through to a launch-ready store in six weeks. And for Outloud, a youth arts not-for-profit, I delivered a full WordPress design and build underpinned by an audience strategy and design system I’d developed the year before.

I also build outside conventional e-commerce: “Stories From Here,” a geo-mapped audio tour for Sydney Festival 2025, demanded the same production discipline as any commercial site — interactive map, embedded audio, QR integration — with a live public audience and zero room for failure.

WHAT I BRING

What this looks like in practice


A track record of measurable outcomes — increased traffic, mobile use and conversions — not just a nice-looking launch.

Listening first: brand structure, audience needs and constraints mapped before I touch a design file


Architecting the logic: information hierarchy, user flows and content strategy as the scaffolding behind an effortless site


Designing and building with intent, keeping you in the loop rather than disappearing into a build


A calm handover — documentation and training so the site is yours to run, not a liability you can't touch


If you want a site that’s been considered from the ground up — structure, content and code, not just the surface — that’s the build I deliver.

Services

How I help bring the whole picture into focus.

Digital strategy and brand architecture

Untangling how your offers, sub-brands and channels actually fit together, then mapping a structure that makes sense to customers and won't buckle as you grow.

Website design and build

Design and development as one continuous process — from first wireframe to a live WordPress or Shopify site — so nothing gets diluted on the way to launch.

Brand identity and visual direction

A visual system and the decisions behind it already made, so every new page, email or campaign looks like it was always part of the same brand.

Services

How I help bring the whole picture into focus.

Digital strategy and brand architecture

Untangling how your offers, sub-brands and channels actually fit together, then mapping a structure that makes sense to customers and won't buckle as you grow.

Website design and build

Design and development as one continuous process — from first wireframe to a live WordPress or Shopify site — so nothing gets diluted on the way to launch.

Brand identity and visual direction

A visual system and the decisions behind it already made, so every new page, email or campaign looks like it was always part of the same brand.

Services

How I help bring the whole picture into focus.

Digital strategy and brand architecture

Untangling how your offers, sub-brands and channels actually fit together, then mapping a structure that makes sense to customers and won't buckle as you grow.

Website design and build

Design and development as one continuous process — from first wireframe to a live WordPress or Shopify site — so nothing gets diluted on the way to launch.

Brand identity and visual direction

A visual system and the decisions behind it already made, so every new page, email or campaign looks like it was always part of the same brand.

The best briefs start as a conversation.

Tell me what you are working on, even if it is half-formed. I will tell you honestly where I can help most — and if I am not the right fit, I will point you in the right direction.

Based in Sydney. Prefer email? lucyrandalldigitalproducer@gmail.com

Start a conversation

The best briefs start as a conversation.

Tell me what you are working on, even if it is half-formed. I will tell you honestly where I can help most — and if I am not the right fit, I will point you in the right direction.

Based in Sydney. Prefer email? lucyrandalldigitalproducer@gmail.com

Start a conversation

The best briefs start as a conversation.

Tell me what you are working on, even if it is half-formed. I will tell you honestly where I can help most — and if I am not the right fit, I will point you in the right direction.

Based in Sydney. Prefer email? lucyrandalldigitalproducer@gmail.com

Start a conversation