Work
From brief to brilliant.
A portfolio of digital production, strategy and design work across arts organisations, boutique food and beverage brands, government platforms and independent founders.
Selected Projects
Launch readiness · May 2026
EirWaves website launch
Joined the project two weeks from launch to complete, steady and deliver a fully built Shopify site without losing the brand intent. Ongoing support provided.
ONGOING SUPPORT · 2026
Sarah Dawes - Founder, EirWaves
“I can't say thank you enough for stepping in and seeing us through to presale launch. Your professionalism, calm under pressure, and agility completely save the day. Thank you for everything, and very much looking forward to continuing our work together.”
TRADE BROCHURE DESIGN AND PRINT PRODUCTION · MAY 2026
Domenica Wines
Led the editorial structure, design system, and full layout for the publication, from colour-graded photography and period illustrations to print-ready files. Managed end-to-end print production, including printer sourcing and file handover.
WEBSITE BUILD · 2022
Domenica Wines
Built a complete Shopify e-commerce presence from scratch for a boutique regional winery entering the online market for the first time. Led the project end-to-end as sole producer: consulting on UX flow, site architecture, and design direction before moving into full build and deployment. Delivered a launch-ready store within a six-week timeframe.
“Lucy is very responsive which was especially important for the urgent sales booklet I needed for a sales trip. Design came together really quickly, her copy writing really elevated my raw material and she was able to problem solve our printing timeline with great results.
We had worked with Lucy a few years before on a website redesign (which we also love) and couldn't recommend her more highly for your digital, marketing and printing needs.“
Erin Pooley - Domenica Wines
COMMERCE SITE design and build · February 2026
Capricorn Press
Full e-commerce build for a premium vintage-inspired stationery brand, including collections architecture and a practical shop-by-colour experience.
LIVE AUDIO TOUR AND INTERACTIVE MAP BUILDS · March 2024
Outloud Inc - Stories From Here
Interactive geo-mapped audio tour included in Sydney Festival 2025, designed for real-world reliability and a seamless audience experience.
WordPress design and build · 2022
Outloud Inc
Full website design and WordPress build for a youth arts not-for-profit, supported by an audience strategy and design system.
UX STRATEGY AND Design system · 2021
Outloud Inc
Audience definition strategy and UX framework underpinning a full WordPress rebuild and clearer program pathways.
“Lucy calmly managed the digital launch and everything worked seamlessly, which allowed us to keep our focus on our artists and the live public event. Lucy is knowledgeable, responsive, flexible, and is sensitive to the needs of creative processes.”
Melanie Carolan - General Manager, Outloud
UX strategy · 2025
Chilli Grips
UX strategy support for clarifying customer pathways, product decision points and the structure behind a more confident digital experience.
CRM UX strategy · 2021
Auspicious Arts Projects
Staff survey design and CRM UX recommendations, identifying adoption barriers and prioritising practical fixes.
User experience design · 2018–2021
buy.NSW
UX design and service design for the NSW Government’s procurement platform — simplifying complex purchasing pathways for small and medium businesses.
