Work
Fifteen years. From brief to brilliant.
A portfolio of digital production, strategy and design work across arts organisations, boutique food and beverage brands, government platforms and independent founders.
I’ve spent fifteen years in the trenches of digital production — first as a producer managing builds from brief to launch, then as a UX designer and strategist shaping the thinking behind them.
The common thread: clients for whom how something feels is as important as whether it functions — and where the final digital presence needs to make sense long after launch day.
Selected Projects
Shopify design and build · February 2026
Capricorn Press
Full e-commerce build for a premium vintage-inspired stationery brand, including collections architecture and a practical shop-by-colour experience.
Launch readiness · May 2026
EirWaves
Joined the project two weeks from launch to complete, steady and deliver a fully built Shopify site without losing the brand intent.
Website design and build · March 2024
Stories From Here — Outloud Inc
Interactive geo-mapped audio tour included in Sydney Festival 2025, designed for real-world reliability and a seamless audience experience.
WordPress design and build · 2022–2023
Outloud Inc
Full website design and WordPress build for a youth arts not-for-profit, supported by an audience strategy and design system.
Strategy
UX strategy · 2025
Chilli Grips
UX strategy support for clarifying customer pathways, product decision points and the structure behind a more confident digital experience.
UX strategy
Auspicious Arts Projects
Staff survey design and CRM UX recommendations, identifying adoption barriers and prioritising practical fixes.
UX strategy
Outloud Inc
Audience definition strategy and UX framework underpinning a full WordPress rebuild and clearer program pathways.
Design
Website and product design
Capricorn Press
Founded and built Capricorn Press end-to-end — a vintage-inspired stationery and lifestyle brand. Designed the product range across multiple categories, then designed and built the e-commerce website from scratch, including collections architecture, product photography curation and brand experience.
Design system · 2021
Outloud Inc
Built the design system underpinning Outloud’s digital presence — from typographic hierarchy and colour through to component library, brand guidelines and ongoing maintenance.
User experience design · 2018–2021
buy.NSW
UX design and service design for the NSW Government’s procurement platform — simplifying complex purchasing pathways for small and medium businesses.
